Typespotting: Sans serif electric supplies
Sometimes finding a new typeface you love is just a matter of taking a walk around your neighborhood. Once in a while I walk by this electric supply building on my way to the office, and every time I find myself staring at the letters.
I wish I knew where the name MALTBY comes from. The building front is so spare, and really makes the letters stand out. I was curious what our visual search tool would make of it.
I wasn’t expecting so many sign painting typefaces for this one. Bungee was probably the closest to what I’d been expecting in the results.
Bungee has a lot of personality — maybe even more than MALTBY does. While I loved that L with the exaggerated serif, I knew I’d want to look for an alternate in this case. I also had some reservations about the A and Y, probably the least-matched of the letter shapes overall.
I decided to try running the visual search again, this time highlighting only the letters M and A from the sign. This ended up yielding some very different results.
With that, I felt ready to take a stab at making a type specimen.
After some playing around, Museo Sans Rounded 900 looked a little too compact to me. I chose Filson Soft Heavy for the company name instead, and used Museo Sans Rounded 300 for the smaller type. I also switched up the name just for kicks.
Visual search made it fun to explore different type for an offbeat use case, and even though I didn’t end up using it I’m glad I got that introduction to Bungee. I’m definitely not going to look at that building the same way again.