Type sessions at Adobe MAX

Last week we told you all about what we have going on in our Typekit City booth at Adobe MAX. Today we want to highlight the awesome type-centric talks and workshops going on at the conference, as well as a some special events. There’s even a couple of livestreams hosted by our own Ariadne Remoundakis for those tuning in from home.

Tuesday, October 17

8:30 am to 5 pm
Pre-Conference Workshop: Hand-drawn Type & Lettering: From Line to Sign
Dr. Shelley Gruendler

Good design needs good typography and great design needs great typography. Individual letters are the base for nearly all forms of communication and by understanding how today’s letterforms emerged, we can better design letterforms for the future. In this pre-conference workshop, stretch your creativity by designing a unique and totally distinctive letterform. You’ll begin with an abstract form derived from everyday objects and then grow and refine your form in accordance with how alphabets of the world have evolved. The abstract beginning of the letterform will become real as it is adapted and modified. Your creativity will expand as your glyph evolves.

Wednesday, October 18

3 to 6 pm
Workshop: Best Tips and Tricks for Beautiful Brush Lettering
Laura Worthington and Debi Sementelli

Learn the basics and beyond in this brush lettering workshop. We’ll start with the essentials — from tools and materials to brush manipulation and handling, creating core letterforms and structures, adding flourishes, and refining your lettering — and finally put it all together in one or more completed works for your portfolio. Previous experience in hand lettering isn’t necessary. All supplies will be provided.

6 pm
Book signing:The Golden Secrets of Lettering
Community Pavilion
Martina Flor

Thursday, October 19

8:15 to 9:30 am
Talk: Typography Tips Everyone Should Know
Lara McCormick

Studies show that good typography improves mood, comprehension, and cognitive skills. In the race for people’s attention, details matter. As a result, an increasing number of non-designers are realizing that typography matters to their brand, their customers, and their success. So your type game better be on point!

2:45 to 4 pm
Talk: Lettering Design from Sketch to Final Artwork
Martina Flor

Dig deep into the art of lettering. Lettering artist Martina Flor will unveil the secrets behind the craft of lettering and walk you through the steps from hand sketch to final digital artwork. Learn the essentials of sketching and how to get the best out of your drawing. Gain techniques to go from analog to digital by drawing letter shapes in Illustrator and adding color and texture. Finally, get insight into how to get better at your craft while building a portfolio of work.

5 to 6 pm
Livestream: Live Lettering
Martina Flor & Neil Summerour hosted by Typekit’s Ariadne Remoundakis

Friday, October 20

8 to 11 am
Workshop: Best Tips and Tricks for Beautiful Brush Lettering
Laura Worthington and Debi Sementelli

10:15 to 11:30 am
Talk: Typography Tips Everyone Should Know
Lara McCormick

10:30 am to 12 pm
Workshop: Behance Portfolio Reviews
Including Dr. Shelley Gruendler, Type Camp Founder

1:30 to 4:30 pm
Workshop: Expressive Lettering
Gemma O’Brien

Join Australian artist Gemma O’Brien for a hands-on workshop that will teach you how to create expressive and dynamic lettering pieces. Gemma will begin with live demos of brush script and experimental ink techniques before moving into methods of combining illustration and text into a single design. This class is perfect for beginners or those who wish to build on their existing lettering skills. All supplies will be provided.

2:30 to 3:45 pm
Talk: Lettering Design from Sketch to Final Artwork
Martina Flor

3 to 4 pm
Livestream: Live Photoshop Compositing
Brooke Didonato hosted by Ariadne Remoundakis

One Response

  1. Violet says:

    Great agenda! Great topics!

Comments are closed.

Meghan Arnold

Meghan Arnold

Typekit Product Marketing Manager. Former TYPO San Francisco conference director. Probably taking photos of signs or San Francisco sunsets. Will one day write about her adventures.

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