Featured site: Harvard Business Review
December 18, 2009
Yesterday, the Harvard Business Review launched a redesign of both their magazine and web site. Using the elegant sans serif National from Village type co-op, the venerable publication is not only updating its look, but its approach to content as well. Gone is the list of articles on the magazine’s front cover, replaced with more contemporary photography and design. A faster editorial cycle, with more connections into the website’s blogs and community, aims at keeping the print version up to date.
But here’s what we’re really excited about — when the project started, one if the key goals was to connect the magazine and website visually. They found a look that suited their brand, then found a way to make that work on the web. Furniture giant Ikea tried (some would say unsuccessfully) to unify their their brand by bringing the web’s Verdana to their printed catalogs. Thanks to advances in browser support of @font-face, HBR didn’t need to compromise.
Have you redesigned using Typekit? Let us know!