Updates to pageview measuring
April 26, 2012
Typekit’s plans are structured, in part, around an allotment of monthly pageviews, which are counted in aggregate across all of the kits in your account. Until now, the system we’ve used to track pageviews on users’ sites has not accounted for browser caching. This means that we have undercounted the number of pageviews on all users’ sites. We are now making a shift to incorporate pageviews into the way we pay our foundry partners. As a result, starting today, we’re moving to a system which will help ensure more accurate pageview measurement, whether a kit remains cached or not.
This new system uses a one pixel transparent image to record every pageview; the image is loaded asynchronously and will not block page loading. This is a common pattern used by many web services, and one which we have already put to use on our CDN-integrated Enterprise plans. We are confident you won’t see any meaningful difference in the appearance or loading of your sites as a result of this change.
You may, however, notice the pageview chart on your account increase over the next few weeks. If you were close to your plan’s pageview limit before, you may find that this update puts you over that limit. That said, we will not automatically shut off any account that goes over the limit solely as a result of this change; rather, any Typekit user with an account created today or earlier will be given a three-month grace period on their pageview limits. If this update puts you over the limit of your current plan, that means you have time before you will be asked to upgrade to a higher plan.
The data that we collect from this pageview measurement will be used in two ways: to monitor whether accounts are within their plan limits and, most importantly, to compensate our foundry partners for the use of their fonts on users’ sites. Our goal has always been to provide an excellent service while also supporting the hard work that foundries and type designers do to bring their type to the web; more accurate measurement allows us to do all of these things better.
As always, if you have any questions about this, reach out to firstname.lastname@example.org and we will get back to you right away.