Expressive lettering at the Adobe MAX Type Camp workshop
Type Camp is always a delight, and we’ve got a couple more workshops coming to the Adobe SF office very soon. Meanwhile, the folks at Adobe MAX in Los Angeles got a fun adaptation of the camp earlier this month with a lettering workshop.
Type Camp founder Dr. Shelley Gruendler sent us a neat video compilation documenting the work they did. James Edmondson started the group off with some basic instruction on uppercase lettering techniques, and Xandra Zamora demonstrated a few different approaches to expressive lettering. Then, participants chose words to write three times: the first time to practice the lettering technique they’d learned, the second time incorporating an expression of the word’s meaning, and the third time with the “expression” fully realized in the lettering.
They also worked with different background colors, white and black, to experiment with its effect on the perceived mood. The video, produced by Dreamworks alum Will Seneshen, shows both versions — see for yourself and compare the effects.