An example: Interakt a small team like yourselves built from nothing, which made a fantastic brilliant extension suite for dreamweaver, adobe aquired them, everyone at interakt said the same as you, “we will remain independent”, “we can only go forward from here” “dont worry everything will be ok”, not even a year was up and the extensions everything interakt had done was buried and dead.

As wih typekit the product/service that interakt had was far greater than anything adobe had created or produced, and adobe killed it off.

Aquire
Downgrade
Overprice
Bury
End

you have trully sold your souls to the devil.

Some programs Adobe bought and did not ruin:

– Photoshop
– Flash
– After Effects

Mandy, I realise that your people worked hard to get assurances they would be kept together. Your trust has been gained – you have a good product. My disappointment is grounded in your new boss – not the old colleagues. Which is what the situation now is. Do you believe that Adobe did not give such assurances to many others in the past? Have they already discussed possible benefits of integrating your sales process? I am sure some people have made enough money not to be concerned – I have no idea the size of your team. It won’t be a team all that long. I am always saddened that businesses which seem to be growing and decent seem to have no independent staying power.

In spite of all my negativity – I really do wish you all well and a positive future.

I am sure congratulations are in order if selling for a profit were the only reason you invested so much of your soul into the application. However, you just lost your app and I – personally – will not be using it since I do not trust Adobe to manage your product so well as you did.

I watched how Adobe treated friends who were employees on too many occasions to feel positively about their intentions for your current team. You may feel assured – don’t be gullible. Start looking for your next business and don’t become another Adobe Siberian outpost.

You’ve identified exactly the problem: “Adobe know very well that there are other, just as good, similar font service providers…” and so therefore will probably not up the prices of Typekit.

But what does that infer about Adobes other products? That they have a monopoly and therefore can charge whatever they like.

As for the new subscription model being affordable, this is another point I’ve noticed. The subscriptions appear to be more affordable, but in actual fact they are more expensive than buying the products.

I think it’s safe to assume at least a 2-year life span out of an Adobe application. InDesign costs around $700 to buy outright, but the price for subscription over two years is $840.

It’s these tactics and the introduction of complicated pricing models and peered product models/packages which are turning most customers off Adobe altogether, independent of the bloating of their products and apparent lack of innovation.

Pssst hey have a look at their prices here in europe. Then convert them from euro to dollars… crazy eh?

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