Comments on: Type study: Is anyone paying attention? https://blog.typekit.com/2011/08/03/type-study-is-anyone-paying-attention/ News about Typekit Mon, 08 Aug 2011 15:41:22 +0000 hourly 1 https://wordpress.org/?v=5.4.1 By: Avinash D'Souza (@avinashdsouza) https://blog.typekit.com/2011/08/03/type-study-is-anyone-paying-attention/#comment-2685 Mon, 08 Aug 2011 15:41:22 +0000 http://blog.typekit.com/?p=5079#comment-2685 Fantastic post Laura!! Took away so much from this read….have actually changed the captioning design on my blog to match what you’ve shown. Much classier look….

And the idea of decks? Brilliance…

]]> By: ebrunborg https://blog.typekit.com/2011/08/03/type-study-is-anyone-paying-attention/#comment-2684 Thu, 04 Aug 2011 13:35:09 +0000 http://blog.typekit.com/?p=5079#comment-2684 @Laura I really enjoyed this article, it totally sums up my feeling towards a lot of web content these days. Coming from a magazine background myself (I’m assuming your publication experience is in print) I was baffled to see the lack of editorial design applied to web content. I still think there are more things we as web designers can learn from magazine design though, I wrote a little about it just the other week: http://8gramgorilla.com/lessons-from-magazine-design/

@Charles Though you make a good point, there are many examples where pullquotes appear above the fold, and what of magazine/blog homepages where there are plenty of articles listed beneath each other? In those cases I just skim a few sentences (and headline, of course) from each article and pull quotes sure do make my job easier.

]]> By: James Beardmore https://blog.typekit.com/2011/08/03/type-study-is-anyone-paying-attention/#comment-2683 Wed, 03 Aug 2011 22:08:36 +0000 http://blog.typekit.com/?p=5079#comment-2683 In reply to Charles Reilly.

I think that all depends on your layout, the content, and what you put in the pullquote!

]]> By: Charles Reilly https://blog.typekit.com/2011/08/03/type-study-is-anyone-paying-attention/#comment-2682 Wed, 03 Aug 2011 20:35:46 +0000 http://blog.typekit.com/?p=5079#comment-2682 Great article. I don’t have a formal design background either, and had no idea that those little blurbs were called “the deck.”

I’m not convinced about the effectiveness of pullquotes on the web, though, given that you often have to scroll to see them. Visually they can wind up distractions that compete for your attention, along with flash ads and Facebook social plugins. It’s like, I’m sold, I’m invested in the content because I’m scrolling. Why is another entry point necessary in that context?

In a magazine, they work great at grabbing your attention as you’re flipping pages. On the web .. I’m not so sure.

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