Comments on: Featured site: Martha Stewart

By: Kyle Bavender

Kyle Bavender — Tue, 14 Dec 2010 15:41:21 +0000

@Richard

If I recall correctly, Archer was commissioned by Martha Stewart Magazine in the first place.

By their own words H&FJ are preparing their faces for web use (read: hinting).

By: Raymond Brigleb

Raymond Brigleb — Tue, 23 Nov 2010 21:30:32 +0000

@richard very good point.

By: Rich Carey

Rich Carey — Tue, 23 Nov 2010 03:30:30 +0000

I wonder why they aren’t using it for text as well as headlines?

By: Richard Fink

Richard Fink — Tue, 23 Nov 2010 00:28:07 +0000

@raymond

Well, an outfit like Martha Stewart can certainly afford to have a custom web version of Archer made for online.
A market in the making, I’m sure. And one which couldn’t exist as little as a year and half ago.

By: Raymond Brigleb

Raymond Brigleb — Tue, 23 Nov 2010 00:19:39 +0000

I would imagine they were hoping to use Archer, since all of their publications use that for their identity. 🙂